Having real-time stats for an event can be very useful, as well as eye opening. I recently presented a webinar for Deluxe on their small business marketing channel at bizlaunch.com on the subject of ?using mobile marketing to grow your business.? It was a lot of fun and I spent an hour sharing a high level overview of mobile marketing to small business owners around the country.
At the beginning I told the audience there was going to be an interactive portion to the webinar and I asked that they have their cell phones close by. We were going to have a text message marketing demo during the text marketing portion. The idea being that whomever was interested in taking part in a three question survey on mobile marketing could give it a go by texting ?mobisurvey? to 72727.
About twenty minutes after the brief texting call to action, I let everybody know the results of the survey. It was so easy ? all I had to do was login to a web-based interface and look quickly at some graphics. Three pie charts showed me the breakdown with totals and percentages of the questions answered.
Of those that took part in the text messaging survey 25% said yes, they have a mobile website. Just over 16% said yes, they had used commercial text messaging. And just over 33% said they are currently using QR codes on their marketing collateral.
Commercial texting doesn?t use your personal phone to send messages out to your subscribers? phones. By having a web-based system that is very similar to how an email marketing system works, access to it is available 24/7. In this instance the results were from a survey, but they could just have easily been from a single text ?blast? for a mobile coupon, or a quiz, as part of a competition.
The results from my quick survey mirror the results from market research companies: Most small businesses are not using mobile marketing right now. It?s only recently that big box retailers have gone mobile crazy trying to keep Amazon from encroaching on their mobile business. Wal-Mart just recently announced it will acquire a mobile and social commerce company. Major retailers are currently involved in a mobile land-grab but small businesses must not erroneously think mobile is a channel for retail Goliaths.
As a small business, if you leap on the mobile bandwagon now, you will be way off down the road and barely visible on the technology?s horizon when most of your competition wakes up and starts looking into what it means to go mobile! You have an open advantage in your marketplace if you go mobile now. Tapping into this really untapped market can have you pushing way ahead of your competitors.
You don?t need to do texting to go mobile. A mobile website is a great first step. Are you like the minority of small business owners ? are you mobile and ahead of your competition? I?d love to hear how you are using mobile and any results you would like to share.
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Fran?oise Rose Jeanes is founder of Mobile Marketing Max, a Charlotte, NC based?mobile marketing company, specializing in mobile campaigns for small businesses and Non-Profits.?With over fourteen years experience in Internet marketing,?Fran now concentrates on implementing, educating and consulting on mobile apps, mobile web development, proximity advertising and text message marketing.? ??
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