Former Massachusetts Gov. Mitt Romney was declared the winner of the Nevada caucus just after 10 p.m. EST Saturday by MSNBC, right after the last caucus events concluded. With 71 percent of the votes in through 1:15 p.m. EST Sunday, MSNBC caucus figures show Romney has 48 percent of the vote, while former House Speaker Newt Gingrich has 23 percent and Rep. Ron Paul has 19 percent. Former Pennsylvania Sen. Rick Santorum trails with 11 percent.
Here are some factors that contributed to Romney's big win in the fifth national GOP presidential contest and first in the West caucus state that has 28 delegates up for grabs:
* CBS Political Hotsheet reported some 400,000 active GOP voters are in the state, but only 10 percent to 15 percent were expected to caucus.
* According to CNN entrance polls, Romney got 52 percent of the male vote, easily besting Paul, who got 23 percent. As for women, Romney got 56 percent of the votes, besting Gingrich's 20 percent. The former Massachusetts governor also received the biggest share of Protestant (40 percent), Catholic (52 percent) and Mormon (90 percent) votes.
* Early entrance polling by CBS News found 44 percent of participants chose electability as the top issue in selecting a GOP presidential candidate.
* Through Jan. 30, the Las Vegas Sun reported Romney and Gingrich hadn't made Spanish language ad buys a priority, for neither one had spent any money for this specific demographic. This despite Hispanics/Latinos make up 26.5 percent of the state's population, per the 2010 U.S. Census.
* ABC News' The Note reported Paul targeted Hispanics via English and Spanish direct mail pieces. Nonetheless, per the CNN entrance polling above, Latinos only made up 5 percent of the caucus goers.
* CNN reported Campaign Media Analysis Group figures showing that for the week leading to Friday, Romney's campaign spent $249,220 in Nevada, which bought some 427 negative ads and 163 positive ads. His "Restore Our Future" PAC ran another 123 negative ads for $73,240. Neither Gingrich nor his super PAC had spent any ad money in the state since January.
* Democracy in Action's P2012 reported that through Feb. 2, two endorsements have come via the U.S. representatives from the Nevada's congressional delegation. Rep. Mark Amodei and Rep. Joe Heck endorsed Romney. No U.S. Senate endorsements from the state had come in time for the caucus.
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