NBCUniversal Ramps Up Film Exposure In China With Youku Premium Deal For 100 Films

NBCUniversal continues to ramp up international streaming deals as a way of getting its content in a non-pirated (read: revenue-generating) format out to the masses. Today, the media company is making a key move into China in a multi-year licensing deal with Youku, the country's biggest online video player with 300 million monthly viewers, to provide a rolling selection of 100 feature films as part of Youku's premium paid content service. The deal is also a sign of how Youku is expanding its catalog with more non-Chinese content: it will see blockbusters like Schindler's List, Apollo 13, as well as the Jurassic Park and The Mummy series offered as video-on-demand films become offerings on Youku Premium; along with more edgy films like Being John Malkovich, Trainspotting and The Big Lebowski; as well as future releases. Youku, when merged with its rival Tudou, will control some 49 percent of the online video market in China, with the next-nearest rival, Xunlei, at only 11 percent.

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