Synkio's ?Soundcloud For Licensed Music' Tries To Take Pain Out Of Soundtrack Mess

The sheer amount of media produced by film makers, advertisers and ad agencies is exploding. And of course, literally everything from a TV ad to an app like Angry Birds needs a soundtrack. That means money. So-called 'synch deals' with this soundtrack music grew in 2011 by 5.7 per cent to US$342 million according to one estimate. Music licensing is a market worth at least $6bn globally. But at the same time there is an overwhelming and confusing process for licensing music. The market needs a simpler model where everyone wins and which changes the way bespoke music is licensed. That platform hopes to be Synkio, which has launched with a new model and a new person-to-person marketplace.

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